An SEO company can help improve the quality of your website traffic.

In addition to helping your company’s site rank higher on the search engines, SEO companies can also help you increase the quality of traffic coming to your site. Think about it this way, if you are ranking for keywords and phrases that accurately align with your product or service offering then the traffic that you are bringing to your site is more relevant 

As you bring more relevant traffic to your site, you increase your chances of influencing conversions. That is because the people who are coming to your site are more likely to be interested in your products or services.